Marketing and Sales Analyst at Kirkland

Job Description

Wave Broadband is hiring a Marketing and Sales Analyst!

Dont miss this exciting opportunity to join a dynamic corporate marketing team in a successful and growing company, as a Marketing and Sales Analyst. This position includes responsibility for analyzing marketing and sales campaign results, planning customer segmentation and targeting, and identifying opportunities for customer growth. Apply your analytical skills to increase the effectiveness of our marketing and sales activities by providing insight and decision support to optimize strategies and tactics. Work within a collaborative team as an integral part of meeting our overall company goals.

Come work with us at our terrific downtown Kirkland Parkplace headquarters. Friendly team, competitive salary and benefits package, including Medical, Dental, Vision, 401k Retirement, Education Reimbursement, Gym Membership discount and more!

Responsibilities:

• Analyze marketing and sales direct response strategies to optimize contact frequency and marketing spend to optimize growth
• Determine campaign response results and trends; analyze customer segment purchase propensity, and response rates
• Using campaign results, model optimal offer strategies, reach and frequency trends, retention curves, customer value, and other insights gleaned from mining the marketing database to continually improve ways to motivate response
• Produce reports on sales and marketing campaign effectiveness, revenue per customer, retention trending and return on investment
• Produce reports and presentations for marketing & sales teams
• Track market trends, analyze results, and draw conclusions about performance in order to recommend improvements to marketing strategies and tactics
• Assist in development and variance analysis of Marketing & Sales departmental budgets

Core Responsibilities:

Contact Strategy Implementation

• Work across marketing and sales organizations to identify opportunities and develop strategies that will maximize subscriber growth and revenue performance metrics
• Drive subscriber and revenue performance through assisting in the creation and implementation of marketing and sales plans, targeting scenarios and testing plans

Analytics

• Seasoned, analytically minded and detail oriented analyst to implement marketing direct mail and testing strategy
• Analyze customer data to drive marketing and sales strategy, create analytic and testing strategies. Manage closed-loop post-analysis for marketing and sales programs
• Assess and improve financial soundness and campaign program effectiveness through analyzing and interpreting results, including ROI for marketing and sales programs; determine performance compared to budget
• Develop/own marketing & sales scorecard/dashboard and associated metrics/goals/benchmarks; track/report progress against them
• Manage data on a continual basis ensuring data integrity, data capture, customization and modification
• Regularly review existing metrics and determine whether new metrics are needed

Tasks

• Create reporting to measure success of marketing and sales programs
• Develop and maintain demographic and other market data as needed in order to support marketing and sales plans
• Utilize customer segmentation tools to perform opportunity mapping and assist with marketing and sales strategies
• Analyze subscriber numbers and packages and revenue to determine performance compared to budget
• Assist in developing financial models in designing packaging and pricing to ensure competitive position in market
• Translate business needs into analysis providing insight, knowledge, and understanding of customers, products, and industries
• Track and manage marketing & sales expenses in order to ensure that they are within budget parameters
• Support sales commission processes
• Other duties and responsibilities as assigned

Job Requirements

Qualifications:

• Direct-response marketing experience and database marketing experience a plus
• Experience using campaign management software or other similar database for campaign reporting
• Proficiency with standard business and database software (MS Office, MS Access, Oracle SQL)
• Analytically focused with exceptional attention to detail and uses intelligence to drive decisions, yielding sustained and measurable results. Ability to speak to both marketing and financial metrics
• Expertise in campaign development, segmentation, management & measurement
• Expertise in ability to manipulate data using Excel and other MS Office tools
• Knowledge of reporting applications
• Ability to speak to both marketing and financial metrics
• Strong ability to make relevant strategic observations

Diverse Workforce / EEO:

WaveDivision Holdings (WDH) recognizes and strongly supports the benefits of a diverse workforce, and strives to provide a culture that recognizes the unique contributions of each of our employees. WDH requires a drug test, background check, and employment, and education verification as conditions of employment. WDH is an equal opportunity employer and will consider all qualified candidates regardless of race, color, religion, national origin, gender, age, marital status, veteran status, and the presence of a non-job related handicap or disability, or any other legally protected status.

Company Overview:
Wave Broadband is a leading provider of video, internet and phone services on the West Coast, serving customers in communities in Western Washington, Oregon, Sacramento, and the San Francisco Bay Area.

Wave Broadband and Astound Broadbandare apart of WaveDivision Holdings, LLC, which currently serves over 410,000 residential and business customers in Washington, Oregon and California. WaveDivision Holdings is headquartered in Kirkland, Washington.

Owned and operated by local industry leaders, WaveDivision Holdings supports its customers with decades of cable know-how. Its mission is to provide 100% of its cable systems with the latest technologies and upgrades including high speed internet, digital cable, home phone service, international programming, DVR, HDTV, and Free TV On Demand services.

Country: USA, State: Washington, City: Kirkland, Company: Wave Broadband.