Regional Marketing Specialist at Seattle

Job Description

At Pacific Dental Services . . . The quest for excellence inspires everything that defines us. We focus on everyones distinctive talents and strengths. Our passion for the business and the future drives us to be the best.

Regional Marketing Specialist

The primary role of the Regional Marketing Specialist is to complement the Offline Marketing Manager and Regional Director/Partner in fulfilling various regional marketing and promotion programs for PDS affiliated offices. This position requires an extremely organized person, who is self-motivated and able to make informed marketing decisions for the region.

ESSENTIAL FUNCTIONS:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily with or without accommodation. The requirements listed below are representative, but not all inclusive, of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential job functions.

1. Coordinate community involvement on all levels (i.e. layeringparticipation with media placement and design).

2. Utilize and adapt media, promotional materials, and displays for community marketing.

3. Assist office managers in researching and developing optimal community events, programs, sponsorships, and all opportunities to benefit the image of the office and capture the trust of the community.

4. Develop marketing strategy for region by incorporating appropriate mix of print media, direct mail, community events, and other channels as needed

5. Oversee Regional Marketing Coordinator and Regional Marketing Assistant and assist in the growth of their career paths

6.Train and work with managers to implement various community involvement mediums for properly connecting with the community and maximizing the potential of booking patients at such events.

7. Coach office managers on how to easily approach local businesses through promotions, giveaways, gifts, etc. to establish connections for their employees, possible POP materials, and other strategic marketing opportunities.

8. Coordinate, edit, and proof, with high attention to detail, all marketing media placed on behalf of PDS affiliated offices in a designated region including print ads, flyers, direct mailings, signage, community promotions, online channels, office and doctor specific materials, message-on-hold, etc. to ensure quality and standardization in all mediums.

9. Work with graphic design teammates (and edit design templates on own once trained) to ensure media creation and placement with sensitivity to deadlines.

10. Manage various mailing projects with our mailing house.

11. Maximize the potential of Grand Openings, shopping center Openings, and any shopping center events.

12. Ensure offices display a quality image and deliver the Perfect Patient Experience to build positive Word of Mouth.

13. Performs other duties as assigned by management or as may be necessary.

We offer a competitive compensation package which includes the following benefits:

• Healthcare Benefits (Medical, Dental and Vision
• 401K Savings Plan
• Company Paid Holidays
• Paid Personal/Vacation Time
• Training courses with CE units available

We believe that joining the PDS team will provide the opportunity for you to maximize your individual and professional potential.

Job Requirements

EXPERIENCE/TRAINING/EDUCATION

• Four to Six (4-6) years experience in a marketing function; experience in a regional healthcare or dental environment a plus.
• Bachelors Degree in marketing/communications preferred.
• Any equivalent combination of experience and training that provides the required knowledge, skills, and abilities.

Country: USA, State: Washington, City: Seattle, Company: Pacific Dental Services, Inc (Non-Clinical).